Webinars

You’re Invited!

Join Our Free Monthly Webinar Series

We invite you to participate in a series of free, interactive monthly webinars throughout the 2025–26 school year. These sessions will explore cutting-edge topics and offer opportunities to connect with peers. These sessions will focus on contemporary topics relevant to business and marketing educators, featuring presentations by industry experts and educators.

Teaching for Every Mindset: UDL, Executive Function, and the Entrepreneurial Spirit

We were excited to host “Teaching for Every Mindset: UDL, Executive Function, and the Entrepreneurial Spirit,” featuring Amanda Bastoni, Senior Director at CAST, live from our booth at the ACTE’s CareerTech VISION 2025 Expo! Thank you to our friends at Amitrace for providing the equipment to showcase this session for online and in-person attendees!

The session explored the link between the entrepreneurial mindset, executive functioning, and support for students with ADHD in business and marketing classrooms. Key highlights include:

  • Success stories of entrepreneurs with ADHD, including Charles Schwab, Sara Blakely, and Ingvar Kamprad, were highlighted, along with insights from Amanda on women entrepreneurs with ADHD.
  • Universal Design for Learning (UDL) was emphasized as a crucial framework for accommodating diverse learners, shifting focus from the learner to the classroom environment.
  • Actionable strategies for the classroom included teaching self-regulation skills and using tools like goal cards, timers, visual aids, and emotion wheels to reduce cognitive load.
  • An emphasis on the importance of business and entrepreneurship education across various career sectors, with a focus on teacher professional development and community-building to enhance students’ identity and belonging.

Leveraging AI: Strategies and Tools for Business & Marketing Education

Thank you, Patrick W. Schultz, for an engaging webinar on AI prompt engineering and its transformative role in business and marketing education!

Patrick opened the session by explaining that AI has become indispensable for competitive advantage, stressing that prompt quality is key to achieving exceptional outputs. He detailed the principles for crafting effective prompts, including defining specific goals, providing context, and specifying the AI’s role (e.g., “Act as a brand strategist”).

The presentation transitioned into a live demo, showcasing how educators can use these sophisticated prompts to streamline coursework and create dynamic learning environments. Key classroom applications included:

  • Creating interactive mock interviews: Designing comprehensive interview experiences for marketing intern positions
  • Developing strategic plans: Building out full social media marketing plans and comprehensive business plans (from concept to pitch)
  • Generating realistic content: Drafting compelling promotional emails and professional responses for upset customers
  • Streamlining assignment creation: Using AI to assist in developing complex assignments, such as influencer research papers and related rubrics

Teaching Marketing in a Rapidly Changing World

We want to extend our thanks to our brilliant speaker, Cathy Colliver, for an insightful first webinar in our monthly series! The session focused on helping educators teach students to thrive as marketers in a constantly changing world, using three important mental models: 

  • “The Map Is Not the Territory”  
  • The Five Whys 
  • Second-Order Thinking  

Participants put these concepts into practice through interactive breakout sessions, applying the Five Whys to classroom concepts, and discussing the long-term effects of Second-Order Thinking. Additionally, educators left the session with recommended resources from Cathy and MBA Research. 

 

Prerecorded Webinars

We have a variety of previously recorded webinars to assist you with our resources.

Webinar Offerings

These webinars are categorized by topic and can be watched on demand when time allows. You can also access the MBA Research and Curriculum Center YouTube channel, which provides videos on additional resources including Ethical Dilemmas in the Workplace, Conclave, State’s Connection, Project Management, and more! Check back often as recorded webinars are added throughout the year.

LAP Modules

Learning Center

Project Management

State’s Connection

Miscellaneous

Reach Out Today

For more information about MBA Research webinars, contact us today.

Top