Courses

Introduces students to a range of accounting knowledge and skills. Students examine the need for financial information, the role of accounting, the nature of internal accounting controls, and the importance of short- and long-term financial management within a business.

Introduces students to many aspects of the business world, including primary business activities, the business environment, and fundamental economic concepts. Emphasis is also placed on information technology applications and the job-search process.

Emphasizes introspective and experiential skills as students prepare for their future careers. It encourages students to think about their skills and interests, introduces them to different causes and challenges, exposes them to different career fields and industries, and helps them develop professional skills and materials needed for obtaining and maintaining a job.

Exposes community college/postsecondary students to key ethical knowledge, skills, and principles, including integrity, trust, accountability, transparency, fairness, respect, rule of law, and viability. Emphasizes understanding and application of ethical principles in real-world decision-making; developing skills in recognizing, assessing, and responding to ethical dilemmas; and fostering continued growth in and use of ethical decision-making and leadership skills in social, educational, and professional work environments.

Introduces students to the dynamic world of digital marketing. The course furthers students’ understanding and skills in using digital channels and tools to promote products and deliver messages, developing and implementing digital marketing campaigns, and using data analytics to evaluate and quantify digital marketing efforts.

Focuses on planning and organizational processes integral to the start-up of new ventures. Students develop personnel organizational plans; select sources of financing; prepare pro forma financial statements; develop strategies to position their brands; and prepare a detailed business plan.

Introduces the role of entrepreneurship in a market economy; entrepreneurial discovery processes; ideation; and preliminary start-up venture planning. Familiarizes students with marketing’s pivotal role in the development and success of new business.

Introduces students to key leadership and ethical knowledge and skills. Throughout the course, students apply ethical principles to contemporary, real-world situations that teens and young adults often encounter in school, at home, with friends, and in entry-level job positions.

A foundational ethics course that gives students the language and tools necessary to distinguish between right and wrong. It introduces students to key ethical principles, including respect, responsibility, integrity, transparency, fairness, trust, following rules and laws, and viability.

Expands student understanding of finance; financial markets, services, and regulations; and the basics of financial and managerial accounting.

Introduces students to financial analysis techniques necessary to support economic decision-making in business. Develops understanding and skills in budgeting, expense control, interpreting financial statements, and metrics for measuring organizational success.

Advanced, rigorous course introducing students to managerial and financial accounting. Emphasizes financial analysis that supports business decision-making. Develops understanding and skills in budgeting, development and interpretation of financial statements, and working capital management.

Expands student understanding of management, exposing them to several types of management, including customer relationship management, human resources management, knowledge management, information management, project management, supply chain management, quality management, risk management, and strategic management.

An advanced, core marketing course providing students with higher-level, first-hand experience in the marketing functions.

Introduces students to dynamic processes and activities in marketing and their impact on business operations. Develops students understanding and skills in customer relations, communication skills, and economics.

Develops student understanding and skills in areas such as money management, budgeting, financial goal attainment, credit, insurance, investments, and consumer rights and responsibilities.

Incorporates performance indicators unique to sport/event marketing as well as core marketing competencies. Requires students to forecast sales, set ticket/event prices, select target markets, develop a licensing program, manage promotional activities, sell sport/event sponsorships, and develop a marketing plan.

Contains both core marketing and industry-specific content, addresses marketing research, target marketing, pricing, branding, advertising, digital marketing, publicity, sales promotion, and selling—all in the context of sports and event products.

Introduces students to supply chains and the essential role of supply chain management in the flow of products, information, and finances from raw materials to finished products. Students examine types of supply chains, careers in supply chain management, and the five essential functions of supply chain management.