Learning Activity Packages (LAPs): Our most comprehensive instructional modules. Based on a single performance indicator from the National Standards for Business Administration, each LAP contains all elements of a performance-oriented lesson plan, including an in-depth student narrative, handouts, activities, assessments, discussion guide, glossary, PowerPoint presentation, links, and much more. Not familiar with LAPs? Request a free complete LAP (student and teacher sections) and try one with your class.
Quick Study Modules: Abbreviated lesson modules; sometimes referred to as quick study LAPs. Also based on one specific performance indicator, each of these abridged instructional modules contains a student narrative, quick case study, discussion guide, glossary, and short assessments. Available exclusively through the MBA Research Learning Center.
Just for You! Modules: “Mini” instructional modules; content varies. Each Just for You! module typically contains one of the following instructional tools: a rubric, briefing, performance checklist, or student activity and handout designed to teach and/or assess an individual performance indicator. Just for You! modules are not as comprehensive as LAPs or quick study modules. Available exclusively through the MBA Research Learning Center.
All of these resources (and more!) are available in the MBA Research Learning Center, the one-stop system for all your curriculum and instructional needs!
Business Law (BL)
Channel Management (CM)
Communication Skills (CO)
Customer Relations (CR)
Economics (EC)
Emotional Intelligence (EI)
Entrepreneurship (EN)
Financial Analysis (FI)
Human Resources Management (HR)
Information Management (NF)
Knowledge Management (KM)
Market Planning (MP)
Marketing (MK)
Marketing-Information Management (IM)
Operations (OP)
Pricing (PI)
Product/Service Management (PM)
Professional Development (PD)
Promotion (PR)
Quality Management (QM)
Risk Management (RM)
Selling (SE)
Strategic Management (SM)
*=Free! We are indebted to the Daniels Fund for its support to bring these materials to you free of charge. (This special pricing requires completion of a brief survey that will help us measure impact of these free materials.)
**=Just for You! and Quick Study modules are available exclusively through the MBA Research Learning Center.
LAP-BL-003, Own It Your Way (Types of Business Ownership), ©21 (formerly LAP-BL-001)
LAP-BL-006, Taking Care of Business (Selecting Forms of Business Ownership), revised, ©22
LAP-BL-058, Cover Your Bases (Legal Issues in Sport/Event Marketing), revised, ©24
*LAP-BL-163, Laying Down the Law (Complying With the Spirit and Intent of Laws and Regulations), revised, ©21
LAP-CM-001, Chart Your Channels (Channel Management), ©21 (formerly LAP-CM-002)
LAP-CM-003, Channel It (Channels of Distribution), revised, ©21
*LAP-CM-006, The Right Path (Ethics in Channel Management), ©23
Shop Channel Management Modules
*LAP-CO-017, Listen Up (Demonstrating Active Listening Skills), revised, ©22
*LAP-CO-025, Well Said! (Making Oral Presentations), revised, ©21
**LAP-QS-024, Simon Says . . . (Following Directions), ©06
**LAP-QS-029, Put In Your Two Cents (Participating in Group Discussions), ©06
**Just for You! CO:087, Select and use appropriate graphic aids, ©16
**Just for You! CO:090, Write professional emails, ©16
**Just for You! CO:114, Handle telephone calls in a businesslike manner, ©15
Shop Communication Skills Modules
LAP-CR-001, Share the Promise (Identifying Brand Promise), ©22 (formerly LAP-CR-006)
LAP-CR-003, Accentuate the Positive (Nature of Customer Relations), ©20 (formerly LAP-CR-001)
LAP-CR-004, Set Your Mind to It (Customer Service Mindset), revised, ©20
LAP-CR-009, Making Mad Glad (Handling Difficult Customers), revised, ©20
LAP-CR-010, Righting Wrongs (Handling Customer Complaints), revised, ©21
LAP-CR-016, Know When to Hold ’Em (Nature of Customer Relationship Management), revised, ©21
*LAP-CR-017, Trust Is a Must (Ethics in Customer Relationship Management), revised, ©21
**Just for You! CR:006, Respond to customer inquiries, ©14
**Just for You! CR:007, Interpret business policies to customers/clients, ©15
**Just for You! CR:008, Explain management’s role in customer relations, ©23
**Just for You! CR:024, Use Customer Relationship Management (CRM) technology, ©16
Shop Customer Relations Modules
LAP-EC-016, Regulate and Protect (Government and Business), revised, ©21
LAP-EC-023, Know Your Limits (Law of Diminishing Returns), ©23 (formerly LAP-EC-031)
LAP-EC-045, On Top of the World (Impact of Culture on Global Trade), revised, ©23
LAP-EC-070, Business Connections (Business and Society), revised, ©21
LAP-EC-071, Strictly Business (Business Activities), ©19 (formerly LAP-EC-019)
LAP-EC-072, Pay Your Share (Business Taxes), ©19 (formerly LAP-EC-027)
LAP-EC-082, Help Wanted? (Impact of Unemployment Rates), ©20 (formerly LAP-EC-029)
LAP-EC-083, Up, Up, and Away (Inflation), ©19 (formerly LAP-EC-028)
LAP-EC-100, Get Your Money’s Worth (Exchange Rates), revised, ©24
LAP-EC-103, Designed to Work (Organizational Design of Businesses), revised, ©23
LAP-EC-104, Stretch Your Boundaries (The Global Business Environment), revised, ©23
LAP-EC-105, What’s Shakin’? (Factors Affecting the Business Environment), revised, ©23
*LAP-EC-106, On the Up and Up (Business Ethics), revised, ©21
LAP-EC-107, Keep the Change (Adapting to Markets), revised, ©23
LAP-EC-901, Are You Satisfied? (Economics and Economic Activities), ©22 (formerly LAP-EC-006)
LAP-EC-902, Get the Goods on Goods and Services (Economic Goods and Services), ©21 (formerly LAP-EC-010)
LAP-EC-903, Be Resourceful (Economic Resources), ©22 (formerly LAP-EC-014)
LAP-EC-904, Use It (Economic Utility), ©24 (formerly LAP-EC-013)
LAP-EC-905, It’s the Law (Supply and Demand), ©24 (formerly LAP-EC-011)
LAP-EC-906, When More Is Less (Functions of Prices), ©23 (formerly LAP-EC-012)
LAP-EC-907, Who’s the Boss? (Economic Systems), ©22 (formerly LAP-EC-017)
LAP-EC-909, People Power (The Private Enterprise System), ©24 (formerly LAP-EC-015)
LAP-EC-910, Risk Rewarded (Factors Affecting Profit), ©23 (formerly LAP-EC-002)
LAP-EC-911, Lose, Win, or Draw (Business Risk), ©24 (formerly LAP-EC-003)
LAP-EC-912, Ready, Set, Compete! (Competition), ©21 (formerly LAP-EC-008)
LAP-EC-913, Make the Most of It (Productivity), ©24 (formerly LAP-EC-018)
LAP-EC-914, Divide and Conquer (Specialization and Division of Labor), ©22 (formerly LAP-EC-007)
LAP-EC-915, Get United (Organized Labor), ©23 (formerly LAP-EC-005)
LAP-EC-916, Beyond US (Global Trade), ©23 (formerly LAP-EC-004)
LAP-EC-917, Measure Up? (Gross Domestic Product), ©22 (formerly LAP-EC-001)
LAP-EC-918, Boom or Bust (Impact of Business Cycles), ©23 (formerly LAP-EC-009)
**Just for You! EC:073, Discuss the nature of monetary policy, ©17
**Just for You! EC:074, Explain the concept of fiscal policies, ©17
**Just for You! EC:140, Discuss the impact of bribery and foreign monetary payments on business, ©17
*LAP-EI-001, EQ and You (Emotional Intelligence), revised, ©21
LAP-EI-004, Work Right (Demonstrating Ethical Work Habits), revised, ©23
*LAP-EI-005, Start the Revolution (Leading Change), ©22 (formerly LAP-EI-022)
*LAP-EI-006, Go With the Flow (Demonstrating Adaptability), ©22 (formerly LAP-EI-023)
LAP-EI-008, Assert Yourself (Assertiveness), ©23 (formerly LAP-EI-018)
LAP-EI-014, Control Yourself! (Demonstrating Self-Control), revised, ©20
LAP-EI-019, Opt for Optimism (Positive Attitude), ©24 (formerly LAP-EI-003)
*LAP-EI-021, Make the Honor Role (Acting Responsibly), revised, ©21
*LAP-EI-027, High Hopes (Developing an Achievement Orientation), revised, ©22
LAP-EI-028, Keep Your Cool (Stress Management), ©20 (formerly LAP-EI-025)
*LAP-EI-030, Have a Heart (Showing Empathy for Others), revised, ©21
*LAP-EI-033, Getting to Know You (Cultural Sensitivity), revised, ©22
*LAP-EI-036, Everyone’s Worthy (Treating Others With Dignity and Respect), revised, ©21
*LAP-EI-037, Can You Relate? (Fostering Positive Working Relationships), revised, ©21
*LAP-EI-041, Bring Out the Best (Coaching Others), revised, ©22
*LAP-EI-045, Team Up (Participating as a Team Member), revised, ©21
*LAP-EI-059, Raise Them Up (Motivating Others), revised, ©22
*LAP-EI-060, Vision Quest (Enlisting Others in Vision), revised, ©22
*LAP-EI-062, Make It a Win-Win (Negotiation in Business), revised, ©22
*LAP-EI-063, Picture This! (Determining Personal Vision), revised, ©21
*LAP-EI-064, Culture Club (The Nature of Organizational Culture), revised, ©22
*LAP-EI-075, It’s Up to You (Taking Responsibility for Decisions and Actions), revised, ©21
*LAP-EI-077, Commit to It! (Managing Commitments in a Timely Manner), revised, ©22
*LAP-EI-091, Worth the Risk (Assessing Risks of Personal Decisions), revised, ©23
*LAP-EI-092, Embrace the Unknown (Developing a Tolerance for Ambiguity), revised, ©23
*LAP-EI-108, Do They Buy It? (“Selling” Ideas to Others), revised, ©23
*LAP-EI-123, Rules To Live By (Nature of Ethics), revised, ©24
*LAP-EI-124, What’s the Situation (Reasons for Ethical Dilemmas), revised, ©24
*LAP-EI-125, Make the Right Choice (Recognizing and Responding to Ethical Dilemmas), revised, ©24
*LAP-EI-126, Assess Yourself (Assessing Your Personal Behavior and Values), revised, ©21
*LAP-EI-127, Fair or Foul? (Demonstrating Fairness), revised, ©21
*LAP-EI-128, Trust in Me (Building Trust in Relationships), revised, ©22
*LAP-EI-129, Can We Talk? (Fostering Open, Honest Communication), revised, ©22
*LAP-EI-130, Genius Is a Team Sport (Collaborating With Others), revised, ©23
*LAP-EI-131, Be the Change (Nature of Ethical Leadership), revised, ©21
*LAP-EI-132, Practice What You Preach (Modeling Ethical Behavior), revised, ©23
*LAP-EI-133, A Force for Good (Inspiring Others), revised, ©23
*LAP-EI-134, Unfollow the Crowd (Challenging the Status Quo), revised, ©23
*LAP-EI-135, Power Play (Using Power Appropriately), revised, ©23
*LAP-EI-136, Pick a Side (Considering Conflicting Viewpoints), revised, ©23
*LAP-EI-137, Choose for the Future (Assessing the Long-Term Value and Impact of Actions on Others), revised, ©22
*LAP-EI-138, Sincerely Yours (Demonstrating Honesty and Integrity), revised, ©22
*LAP-EI-140, More Than Just Talk (Effective Communication), revised, ©22
*LAP-EI-141, Gimme Five! (Recognizing/Rewarding Others), revised, ©22
LAP-EI-240, Hustle! (Taking Initiative at Work), ©19 (formerly LAP-EI-002)
*LAP-EI-902, Assess for Success (Assessing Personal Strengths and Weaknesses), ©21 (formerly LAP-EI-017)
*LAP-EI-903, Grin and Bear It (Using Feedback for Personal Growth), ©21 (formerly LAP-EI-015)
*LAP-EI-909, Lead the Way (Concept of Leadership), ©21 (formerly LAP-EI-016)
*LAP-EI-911, It’s a Group Thing (Consensus Building), ©21 (formerly LAP-EI-019)
*LAP-EI-912, Win Them Over (Persuading Others), ©21 (formerly LAP-EI-121)
*LAP-EI-915, Stop the Madness (Conflict Resolution), ©22 (formerly LAP-EI-007)
*LAP-EI-917, Don’t Jump to Conclusions! (Recognizing and Overcoming Personal Biases and Stereotypes), ©21 (formerly LAP-EI-139)
LAP-EI-918, You’ve Got Personality (Personality Traits in Business), ©24 (formerly LAP-EI-009)
**Just for You! EI:026, Adjust to change, ©15
**Just for You! EI:103, Maintain the confidentiality of others, ©17
**Just for You! EI:112, Interpret and adapt to a business’s culture, ©17
Shop Emotional Intelligence Modules
**Just for You! EN:004, Determine opportunities for venture creation, ©14
**Just for You! EN:020, Identify capital resources needed for the venture, ©14
LAP-EN-038, Explore the Possibilities (Conducting Feasibility Studies), revised, ©23
*LAP-EN-044, Ethical Excellence (Ethics in Entrepreneurship), revised, ©22
LAP-FI-002, Give Credit Where Credit Is Due (Credit and Its Importance), revised, ©23
LAP-FI-077, Invest for Success (Types of Investments), revised, ©21
LAP-FI-085, Show Me the Money (Nature of Accounting), revised, ©23
LAP-FI-091, Count the Cash (Cash Flow Statements), revised, ©23
LAP-FI-093, The Right Balance (The Nature of Balance Sheets), ©21 (formerly LAP-FI-010)
LAP-FI-094, Watch Your Bottom Line (Income Statements), ©20 (formerly LAP-FI-004)
LAP-FI-099, Build Your Game Plan (Developing a Company/Department Budget), revised, ©22
LAP-FI-106, Money Tracks (Nature of Budgets), revised, ©23
LAP-FI-343, Control Issues (Internal Accounting Controls), revised, ©22
*LAP-FI-351, With Due Care (The Role of Ethics in Accounting), revised, ©21
LAP-FI-354, Money Matters (Role of Finance), ©20 (formerly LAP-FI-007)
*LAP-FI-355, Money Morals (The Role of Ethics in Finance), revised, ©21
LAP-FI-357, Running the Numbers (Cost-Benefit Analysis), ©20 (formerly LAP-FI-011)
LAP-FI-579, By the Numbers (The Need for Financial Information), ©20 (formerly LAP-FI-009)
**LAP-QS-030, Supersize Your Money (Need to Save and Invest), ©07
**LAP-QS-031, Set Yourself Up (Setting Financial Goals), ©07
**LAP-QS-036, The Source Is With You (Finding and Evaluating Securities Information), ©07
**LAP-QS-037, Table Talk (Reading Stock Tables), ©07
**LAP-QS-038, Go Figure (Information in Financial Statements), ©07
**LAP-QS-039, The (Somewhat) Straight Story (Information Found in Annual Reports), ©07
**LAP-QS-041, Suits Me! (Investment Selection Factors), ©07
**LAP-QS-042, Check the Vital Signs (Fundamental Analysis Used in Investing), ©07
**LAP-QS-043, Go Figure! The Sequel (Interpret Financial Ratios for Investment), ©07
**LAP-QS-044, Get to the Heart of It (Assess Securities’ Fundamentals), ©07
**LAP-QS-045, Get a Game Plan (Strategies for Selecting Investments), ©07
**LAP-QS-046, Pick and Choose (Choose Investments), ©07
**Just for You! FI:031, Explain sources of financial assistance, ©16
**Just for You! FI:066, Develop personal budget, ©16
**Just for You! FI:070, Read and reconcile bank statements, ©20
**Just for You! FI:074, Prepare personal income tax forms, ©16
**Just for You! FI:096, Forecast sales, ©16
**Just for You! FI:097, Calculate financial ratios, ©14
**Just for You! FI:102, Interpret financial statements, ©20
**Just for You! FI:149, Prepare income statements, ©14
**Just for You! FI:225, Manage cash flow, ©16
**Just for You! FI:238, Calculate the time value of money, ©17
**Just for You! FI:342, Discuss the nature of the accounting cycle, ©20
**Just for You! FI:344, Explain the nature of audits and assurance engagements, ©16
**Just for You! FI:358, Determine relationships among total revenue, marginal revenue, output, and profit, ©14
**Just for You! FI:378, Demonstrate the effects of transactions on the accounting equation, ©20
**Just for You! FI:379, Prepare a chart of accounts, ©20
**Just for You! FI:381, Journalize business transactions, ©20
**Just for You! FI:382, Post journal entries to general ledger accounts, ©20
**Just for You! FI:383, Prepare a trial balance, ©20
**Just for You! FI:384, Journalize and post adjusting entries, ©20
**Just for You! FI:385, Journalize and post closing entries, ©20
**Just for You! FI:393, Prepare balance sheets, ©17
**Just for You! FI:407, Explain the nature of special journals, ©20
**Just for You! FI:409, Explain the nature of accounts payable, ©20
**Just for You! FI:424, Explain the nature of accounts receivable, ©20
**Just for You! FI:438, Calculate employee earnings, ©20
**Just for You! FI:439, Calculate employee deductions, ©20
**Just for You! FI:513, Describe the nature of short-term financial management, ©20
**Just for You! FI:542, Monitor business’s profitability, ©16
**Just for You! FI:636, Analyze the collection of accounts receivable, ©14
**Just for You! FI:638, Explain the nature of payroll expenses, ©20
**Just for You! FI:642, Discuss the nature of long-term assets (e.g., tangible assets, intangible assets, natural resources, etc.), ©14
**Just for You! FI:659, Describe marginal analysis techniques and applications, ©17
**Just for You! FI:675, Identify and correct accounting errors, ©20
**Just for You! FI:783, Make responsible financial decision, ©17
Shop Financial Analysis Modules
LAP-HR-410, People Pusher (Nature of Human Resources Management), ©21 (formerly LAP-HR-035)
*LAP-HR-411, Moral Mediators (Ethics in Human Resources Management), revised, ©21
LAP-HR-493, Take the Lead! (Leadership in Organizations), revised, ©22
**Just for You! HR:356, Select and hire new employees, ©16
**Just for You! HR:360, Orient new employees, ©14
**Just for You! HR:362, Explain the role of training and human resources development, ©15
**Just for You! HR:366, Handle employee complaints and grievances, ©15
**Just for You! HR:369, Explain the nature of remedial action, ©15
**Just for You! HR:393, Supervise staff, ©23
**Just for You! HR:403, Foster “right” environment for employees, ©17
**Just for You! HR:547, Manage flexible work arrangements, ©24
Shop Human Resources Management Modules
LAP-NF-001, Record It (Business Records), revised, ©23
LAP-NF-003, TECH-tastic (Technology’s Impact on Business), ©23 (formerly LAP-NF-004)
LAP-NF-015, Get the 4-1-1 (Conducting an Environmental Scan), revised, ©23
LAP-NF-110, In the Know (Nature of Information Management), revised, ©22
**Just for You! NF:012, Determine venture’s information technology needs, ©16
**Just for You! NF:038, Demonstrate basic desktop publishing functions to prepare promotional materials, ©15
**Just for You! NF:042, Create and post basic web page, ©18
**Just for You! NF:091, Establish specifications for selecting hardware/software systems, ©14
**Just for You! NF:118, Describe the impact of technology on order processing, ©23
**Just for You! NF:127, Create a web page for business applications, ©16
**Just for You! NF:138, Support and maintain a multimedia website, ©18
**Just for You! NF:168, Make meeting arrangements, ©15
Shop Information Management Modules
LAP-KM-001, Know Go (The Nature of Knowledge Management), revised, ©24
*LAP-KM-002, Know What’s Right (Ethics in Knowledge Management), revised, ©22
Shop Knowledge Management Modules
LAP-MP-001, Pick the Mix (Nature of Marketing Strategies), ©22 (formerly LAP-MP-002)
LAP-MP-003, Have We Met? (Market Identification), revised, ©23
LAP-MP-007, A Winning Plan (Nature of Marketing Plans), revised, ©23
LAP-MP-010, Analyze This! (SWOT Analysis), ©19 (formerly LAP-MP-004)
LAP-MP-013, Futurecast (The Nature of Sales Forecasts), ©21 (formerly LAP-MP-005)
**Just for You! MP:014, Forecast sales for marketing plans, ©15
**Just for You! MP:018, Develop marketing plan, ©14
**Just for You! MP:027, Profile target customer, ©16
**Just for You! MP:031, Develop customer profile, ©24
LAP-MK-002, Work the Big Seven (Marketing Functions), ©23 (formerly LAP-MK-001)
LAP-MK-012, The Wide, Wide World of Sports Marketing (Nature of Sports Marketing), revised, ©23
LAP-MK-014, Cause and Effect (Buying Behavior), ©19 (formerly LAP-MK-006)
LAP-MK-015, Act Now! (Employee Actions and Company Goals), revised, ©24
LAP-MK-019, Just Do It…Right (Company Actions and Results), ©19 (formerly LAP-MK-003)
LAP-MK-901, Have It Your Way (Nature of Marketing), ©22 (formerly LAP-MK-004)
LAP-IM-001, Get the Facts Straight (Marketing-Information Management), ©22 (formerly LAP-IM-002)
LAP-IM-010, Seek and Find (Marketing Research), revised, ©23
LAP-IM-012, Data Do It (Need for Marketing Data), revised, ©22
*LAP-IM-025, Info With Integrity (Ethics in Marketing-Information Management), revised, ©22
LAP-IM-184, Data Diving (Identifying Marketing Data), revised, ©23
LAP-IM-281, What’s the Source? (Obtaining Marketing-Research Data), revised, ©24
LAP-IM-282, What’s the Problem? (Marketing Research Problems), revised, ©23
LAP-IM-284, Better by Design (Marketing Research Designs), revised, ©23
LAP-IM-285, Take Your Pick (Nature of Sampling Plans), ©19 (formerly LAP-IM-016)
LAP-IM-289, Hunting and Gathering (Data Collection Methods), ©21 (formerly LAP-IM-017)
**Just for You! IM:381, Obtain information from customer databases, ©16
**Just for You! IM:382, Obtain marketing information from online sources, ©18
**Just for You! IM:469, Monitor/measure customer “buzz”, ©17
Shop Marketing-Information Management Modules
LAP-OP-001, Chart Your Course (Developing a Project Plan), revised, ©23
*LAP-OP-003, Get What You Need (Identifying Project Resources), ©23 (formerly LAP-OP-531)
LAP-OP-015, Buy Right (Purchasing), ©21 (formerly LAP-OP-002)
LAP-OP-017, Can You Make It? (Nature of Production), revised, ©22
LAP-OP-024, Watch Your (Over) Head (Overhead/Operating Costs), ©22 (formerly LAP-OP-009)
LAP-OP-025, Buck Busters (Employee Role in Expense Control), revised, ©23
LAP-OP-158, Projected to Win (Nature of Project Management), revised, ©23
LAP-OP-163, Take Control (Quality-Control Measures), ©21 (formerly LAP-OP-008)
LAP-OP-189, Smooth Operations (Nature of Operations), revised, ©22
*LAP-OP-190, Above Board (Ethics in Operations), revised, ©21
*LAP-OP-246, Quid Pro No (Ethics in Purchasing), ©24
LAP-OP-303, Top of the (Supply) Chain (Nature of Supply Chain Management), ©23
LAP-OP-443, Deliver the Goods (Concept of Supply Chains), ©23
LAP-OP-477, Chain Reaction (Impact of Supply Chains on Business Performance), ©24
*LAP-OP-519, Plan On It! (Planning Projects), revised, ©23
*LAP-OP-520, Check Your (Project) Pulse (Monitoring Projects and Taking Corrective Actions), revised, ©23
*LAP-OP-521, Making the Grade (Evaluating Project Success), revised, ©23
*LAP-OP-675, Projects With Principles (Ethics in Project Management), revised, ©22
*LAP-OP-677, The Supply Chain Standard (Ethics in Supply Chain Management), ©24
**LAP-QS-018, Make It Happen (Managing Projects), ©06
**Just for You! OP:007, Follow safety precautions, ©14
**Just for You! OP:009, Explain procedures for handling accidents, ©15
**Just for You! OP:013, Explain routine security precautions, ©15
**Just for You! OP:122, Explain policies/procedures for handling shoplifters, ©23
**Just for You! OP:233, Plan meetings, ©18
**Just for You! OP:313, Discuss the nature of capacity planning, ©16
**Just for You! OP:419, Develop inventory-control systems, ©16
**Just for You! OP:441, Explain information privacy, security, and confidentiality considerations in business, ©24
**Just for You! OP:467, Design sustainability strategies, ©16
**Just for You! OP:480, Discuss global supply chain issues, ©24
LAP-PI-001, The Price Is Right (Nature of Pricing), ©20 (formerly LAP-PI-002)
LAP-PI-006, Tipping Point (Calculating Break-Even Point), ©19 (formerly LAP-PI-004)
*LAP-PI-015, Pricing With Purpose (Ethics in Pricing), ©23
LAP-PI-047, Gauge Your Prices (Pricing the Sport/Event Product), revised, ©23
LAP-PI-902, Make Cents (Factors Affecting Selling Price), ©22 (formerly LAP-PI-003)
**Just for You! PI:007, Set prices, ©16
LAP-PM-003, Mix and Match (The Nature of the Product Mix), revised, ©20
LAP-PM-007, Protect and Serve (Consumer Protection), revised, ©19
LAP-PM-017, Serving Up Products (Nature of Product/Service Management), revised, ©20
LAP-PM-019, Raise the Bar (Grades and Standards), ©23 (formerly LAP-PM-008)
LAP-PM-021, It’s a Brand, Brand, Brand World! (Nature of Product Branding), ©21 (formerly LAP-PM-006)
LAP-PM-024, Get a Life (Cycle) (Product Life Cycles), ©19 (formerly LAP-PM-018)
*LAP-PM-040, Safe and Sound (Ethics in Product/Service Management), revised, ©22
LAP-PM-042, Getting Piece of Mind (Factors Used To Position Products/Services), revised, ©24
LAP-PM-079, More Than a Ticket (Elements of Sport/Event Product), revised, ©23
LAP-PM-126, Build Your Corporate Brand…Before Someone Builds It for You (The How-To’s of Corporate Branding), ©22 (formerly LAP-PM-010)
LAP-PM-127, Unleash Your Mind (Techniques for Generating Product Ideas), revised, ©23
LAP-PM-139, Sign Here: Licensing for Profit (Licensing in Sport/Event Marketing), revised, ©23
LAP-PM-140, Play the Name Game (Celebrity Endorsements), revised, ©23
LAP-PM-153, Permission Granted (Developing a Licensing Program), ©20 (formerly LAP-PM-014)
LAP-PM-206, Corporate Identity (Nature of Corporate Branding), ©21 (formerly LAP-PM-020)
LAP-PM-272, Stand Out (Unique Selling Proposition), ©19 (formerly LAP-PM-016)
LAP-PM-913, Customer Service Supersized (The Role of Customer Service in Positioning/Image), ©21 (formerly LAP-PM-001)
LAP-PM-920, Promises, Promises (Warranties and Guarantees), ©23 (formerly LAP-PM-004)
Shop Product/Service Management Modules
LAP-PD-002, Look Good, Feel Good (Personal Appearance), revised, ©24
LAP-PD-012, Imagine That (Demonstrating Creativity), revised, ©22
*LAP-PD-017, Weigh Your Options (Decision-Making), revised, ©23
*LAP-PD-019, About Time (Time Management), ©23 (formerly LAP-PD-001)
LAP-PD-024, Career Opportunities in Marketing, ©24 (Exclusive to the MBA Learning Center)
LAP-PD-025, Go for It! (Careers in Business), ©19 (formerly LAP-PD-015)
LAP-PD-051, Score a Career in Sports and Event Marketing (Careers in Sports/Event Marketing), revised, ©23
LAP-PD-066, Own Your Own (Career Opportunities in Entrepreneurship), revised, ©22
*LAP-PD-077, No Problem (Demonstrating Problem-Solving Skills), revised, ©21
*LAP-PD-126, Ideas in Action (Innovation Skills), revised, ©22
LAP-PD-152, Career Opportunities in Finance, ©21 (Exclusive to the MBA Learning Center, formerly LAP-PD-020)
*LAP-PD-250, Do You Follow? (Adhering to Company Protocols and Policies), revised, ©22
*LAP-PD-251, Know the Code (Following Rules of Conduct), revised, ©22
LAP-PD-252, Don’t Cheat the Chain (Following Chain of Command), revised, ©23
LAP-PD-272, Career Opportunities in Hospitality and Tourism, ©21 (Exclusive to the MBA Learning Center, formerly LAP-PD-022)
LAP-PD-297, Career Opportunities in Business Management and Administration, revised, ©24 (Exclusive to the MBA Learning Center)
*LAP-PD-918, Go for the Goal (Goal Setting), ©21 (formerly LAP-PD-016)
**LAP-QS-033, The Name’s Bond… Just Bond (Nature of Bonds), ©07
**LAP-QS-034, Stock Up for the Future (Nature of Stocks), ©07
**LAP-QS-035, Mutual Attraction (Nature of Mutual Funds), ©07
**LAP-QS-040, Swing HI, Swing LO (Causes of Stock Price Fluctuations), ©07
**LAP-QS-047, Buy and Sell (How Securities Are Traded), ©07
**LAP-QS-048, Inquire Before You Hire (Considerations in Selecting a Securities Sales Agent), ©07
**LAP-QS-049, In It to Win It (Nature of Market Timing), ©07
**Just for You! PD:009, Demonstrate systematic behavior, ©15
**Just for You! PD:020, Analyze employer expectations in the business environment, ©16
**Just for You! PD:028, Interview for a job, ©14
**Just for You! PD:030, Write a letter of application, ©14
**Just for You! PD:031, Prepare a resume, ©14
**Just for You! PD:037, Use networking techniques to identify employment opportunities, ©19
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LAP-PR-007, Ad-quipping Your Business (Types of Advertising Media), ©22 (formerly LAP-PR-003)
LAP-PR-136, Play to the Fans (Building Fan Support), revised, ©23
LAP-PR-175, Scoring Customers Through Sponsorships (Sports/Event Sponsorships), revised, ©23
LAP-PR-187, What’s the Big Idea? (“Out-of-the-Box” Sales Promotion for Sports/Events), ©19 (formerly LAP-PR-018)
LAP-PR-462, Now Trending (Nature of Digital Marketing), ©23
*LAP-PR-463, Behind the Screen (Ethics in Digital Marketing), ©23
LAP-PR-901, Razzle Dazzle (Nature of Promotion), ©22 (formerly LAP-PR-002)
LAP-PR-902, Know Your Options (Product and Institutional Promotion), ©22 (formerly LAP-PR-004)
LAP-PR-903, Spread the Word (Nature of the Promotional Mix), ©23 (formerly LAP-PR-001)
**Just for You! PR:009, Calculate media costs, ©15
**Just for You! PR:010, Select advertising media, ©15
**Just for You! PR:014, Explain components of advertisements, ©14
**Just for You! PR:052, Maintain displays, ©23
**Just for You! PR:057, Write a press release, ©14
**Just for You! PR:097, Develop promotional plan for a business, ©14
**Just for You! PR:165, Explain the nature of email marketing tactics, ©15
**Just for You! PR:166, Execute targeted emails, ©15
**Just for You PR:275, Describe effective advertising layouts, ©23
**Just for You! PR:321, Explain the use of celebrities/influencers as a WOM strategy, ©24
**Just for You! PR:347, Propose community issues for company involvement, ©16
**Just for You! PR:365, Explain the use of social media for digital marketing, ©16
**Just for You! PR:368, Write copy for advertisements, ©19
LAP-QM-001, Keep It Quality (Nature of Quality Management), revised, ©19
*LAP-QM-012, Quality Is the Best Policy (Ethics in Quality Management), ©23
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*LAP-RM-041, Manage Risk the Right Way (Ethics in Risk Management), revised, ©22
LAP-SE-001, Digging for Sales (Prospecting for Customers), ©20 (formerly LAP-SE-116)
LAP-SE-017, Sell Away (The Nature and Scope of Selling), ©20 (formerly LAP-SE-117)
LAP-SE-048, Set Your Sales (The Selling Process), revised, ©23
LAP-SE-057, Follow Up! (Follow-Up Strategies), ©20 (formerly LAP-SE-119)
LAP-SE-062, Get Informed (Acquiring Product Information for Use in Selling), ©20 (formerly LAP-SE-131)
LAP-SE-076, Go Beyond the Sale (Customer Service in Selling), ©20 (formerly LAP-SE-130)
LAP-SE-106, Keep It Real—In Sales (Legal and Ethical Considerations in Selling), ©21 (formerly LAP-SE-129)
LAP-SE-109, Find Features, Boost Benefits (Feature-Benefit Selling), ©20 (formerly LAP-SE-113)
LAP-SE-114, Get Specific (Recommending Specific Products), ©19 (formerly LAP-SE-111)
LAP-SE-321, Make the Match (Selling Sponsorships), revised, ©23
LAP-SE-374, Show and Tell (Product Demonstration), revised, ©23
LAP-SE-810, Typecasting (Addressing Needs of Individual Personalities), ©20 (formerly LAP-SE-112)
LAP-SE-811, Decisions, Decisions, Decisions (Helping Customers Make Buying Decisions), ©19 (formerly LAP-SE-108)
LAP-SE-828, Keep Them Loyal (Key Factors in Building Clientele), ©19 (formerly LAP-SE-115)
LAP-SE-874, Objection Overruled (Converting Objections Into Selling Points), revised, ©23
LAP-SE-875, Up the Ante (Suggestion Selling), ©19 (formerly LAP-SE-110)
LAP-SE-883, What’s the Motive? (Determining Buying Motives), revised, ©23
LAP-SE-895, Wrap It Up (Closing Sales), revised, ©23
LAP-SE-932, Sell Right (Selling Policies), ©19 (formerly LAP-SE-121)
**Just for You! SE:019, Explain the use of brand names in selling, ©17
**Just for You! SE:046, Sell good/service/idea to individuals, ©18
**Just for You! SE:111, Determine customer/client needs, ©15
**Just for You! SE:461, Process telephone orders, ©14
**Just for You! SE:475, Calculate miscellaneous charges, ©15
LAP-SM-001, Manage This! (Concept of Management), ©21 (formerly LAP-SM-003)
LAP-SM-007, Plan Now, Succeed Later (Nature of Business Plans), revised, ©23
LAP-SM-013, Plan for Success (Creating a Business Plan), revised, ©23
LAP-SM-064, Put It All Together (Managerial Organizing), revised, ©24
LAP-SM-065, Dream Team Maker (Staffing), ©21 (formerly LAP-SM-004)
LAP-SM-066, Take Action (Managerial Directing), revised, ©24
LAP-SM-075, Prepare for the Worst; Expect the Best (Nature of Risk Management), revised, ©23
LAP-SM-400, Measure Up! (Managerial Control), ©20
**Just for You! SM:010, Conduct an organizational SWOT, ©16
**Just for You! SM:011, Explain external planning considerations, ©14
**Just for You! SM:082, Explain the nature of corporate social responsibility, ©24
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*=Free! We are indebted to the Daniels Fund for its support to bring these materials to you free of charge. (This special pricing requires completion of a brief survey that will help us measure impact of these free materials.)
**=Just for You! and Quick Study modules are available exclusively through the MBA Research Learning Center.