MBA Research
Serving high school and post-secondary educators and administrators
Not-for-profit, research-based support for all Business Administration educators: entrepreneurship, finance, hospitality, management/administration, and marketing.

Integrate Ethics into Your Classroom

Materials for teaching ethics and ethical decision-making are available through the generous support of the Daniels Fund

How to Access:

  1. Select the product category in the list below.
  2. Select the specific product you'd like.
  3. Click "Access for Free." (Do not put the item in the Shopping Cart)
  4. Enter your email to begin the survey. (Why a survey? See below*)
  5. At the end of the survey, copy the code and paste in the Download Code box on the original survey page.
  6. Your free materials will be emailed to you instantly.

Free Course Guides

The following guides are currently available at no cost: 

  • Business and Marketing Essentials
  • Entrepreneurship, Advanced
  • Entrepreneurship, Principles
  • Ethical Leadership
  • Finance, Introduction
  • Financial Analysis for Managers
  • Financial Management
  • Management, Introduction
  • Marketing Applications (Advanced)
  • Marketing Principles
  • Personal Finance
  • (Sports) Grand Slam: Advanced Sport/Event Marketing
  • (Sports) More Than a Game: Intro Sport/Event Marketing

More good news: These guides, available right now, will be updated over the next several years to better integrate ethics and ethical decision-making and to ensure that they continue to reflect the most recent thinking of the business community.  As they are updated, you will be eligible to receive the revised versions – also at no cost. Click here for a release schedule.

These guides are 100% aligned with the national Business Administration Curriculum Standards validated by industry across the nation.  They provide a model that can be used as-is or modified to meet your specific needs.

Course Guides include:

  • Course description
  • Information on the individual course’s fit within one or more programs-of-study
  • Recommended performance indicators for the specific course
  • Recommended sequence for the course
  • Instructional objectives that specify desired learning outcomes
  • Recommendations regarding LAP modules
  • Crosswalk to major textbooks, as appropriate to the course
  • Additional resources, including www links
  • Projects for selected sections of the course
  • Activities to reinforce or explore key content
  • Ethical cases for students (in course guides ©2016 and later)
  • Briefings for selected, particularly challenging, performance indicators, including teacher-directed information and student handouts
  • Multiple-Choice exams

“Course Guides have provided new and veteran Wisconsin marketing/business educators with the strategic roadmap to be successful in their classroom.  Some educators have used the full Course Guide to expand their program offerings; whereas, other educators have strategically implemented the Course Guide’s project-based activities.” 

--Tim Fandek, WI state program leader

Course Guides in our online store: click here.

Free LAP Modules

Beginning in 2016, we rolled out 70+ new and revised modules across many of our instructional areas. A good number of these were used in the design of our new Ethical Leadership course.

Free Ethical Leadership Course

We’re particularly excited about our comprehensive, new leadership course targeted at ninth graders.  As Career-Tech programs increasingly reach into the middle schools, this ninth grade leadership course will provide a significant opportunity for business and marketing programs to expand their presence in the earlier grades.  We believe the course will encourage students to learn more about business and, ultimately, to enroll in upper division courses as outlined in our program-of-study kits.  The free leadership course is now available


*We’re fortunate that the Daniels Fund has underwritten the cost of many of our materials. The Fund paid the bill so that you don’t have to!  If you’d like to take a minute to extend your appreciation, simply email This email address is being protected from spambots. You need JavaScript enabled to view it. and put in the subject line “Daniels.” We’ll get your note to the right people at the Fund. Who knows? Maybe your note will be the tipping point for future funding!  Thanks for taking the time.