MBA Research
With a focus on high school and post-secondary educators and administrators
Not-for-profit, research-based support for all Business Administration educators: entrepreneurship, finance, hospitality, management/administration, and marketing.


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At MBA Conclave 2021, It's All Business

New this year: Nearly all of our business speakers at MBA Conclave 2021 are general sessions so you can catch almost every moment of this great lineup!* 

Tuesday opens up with the phenomenally successful restaurateur Cameron Mitchell sharing his journey, From the Dish Room to the Board Room. Later that day, you will be treated to Pat Kindig and other members of the digital media team at Ohio State University Athletics as they discuss their digital marketing strategy to Insightfully Incite the engaged Buckeye fan base. 

On Wednesday, Jeni Britton Bauer of Jeni's Splendid Ice Creams will dive into her recommended ingredients for a new generation of entrepreneurs. Michael Dominguez of Associated Luxury Hotels International will discuss The Need for Speed and how businesses are building cultures of sprints. And Joe Saculles of U.S. Bank will give us a peek into The Future of Banking.

You might think we'd be slowing down by Thursday, but that's not the case! On the last day of MBA Conclave, we have four more dynamic speakers lined up for you: Nancy Schuehler of Verizon, Gayle Saunders of The Saunders PR Group, equity author and educator Kelly Capatosto, and finally, Kyle Murphy of Hudl will close us out. 

The full conference agenda is now available on our website so you can plan ahead and check out all of the great sessions that MBA Conclave 2021 has to offer. 

*One exception: Kelly Capatosto will be speaking in the Education Connection room on Thursday, August 5. 

(1. Kyle Murphy, 2. Cameron Mitchell, 3. Jeni Britton Bauer, 4. Mike Dominguez, 5. Gayle Saunders, 6. Nancy Schuehler, 7. Pat Kindig, 8. Kelly Capatosto, 9. Joe Saculles)

Connecting Business and Education: ExecNet Member Spotlight

Thank you Larry Elias, for being an active member of ExecNet!

TheMBA Research Executive Advisory Network (ExecNet) consists of business professionals across the country who regularly review the National Standards for Business Administration, giving feedback on the skills and knowledge that students need to succeed in future business careers. 

MBA Conclave 2021 Grows, Adding Hudl Executive as Speaker

The MBA Conclave train continues to gather steam as educators and speakers from across the country jump on board. We now have over 1,000 registrants! 

Kyle Murphy, Vice President of People and Communications at Hudl, is the latest business speaker to join MBA Conclave 2021. Hudl is a leading performance analysis company revolutionizing the way coaches and athletes prepare for and stay ahead of the competition. Founded in 2006, Hudl offers a complete suite of products that empower more than 180,000 global sports teams at every level to gather insights with video and data. Learn from Kyle about his role leading HR and directing internal communications at Hudl to foster an environment he feels fortunate to work in every day. 

Don’t get left out. Register for MBA Conclave 2021 at no cost today!  

New Action Brief - The Elevated Role of the CFO

It’s not a secret that the pandemic has had a dramatic impact on chief financial officers this past year, elevating their role in organizations across industries. Our latest Action Brief takes a look at what factors have caused this shift and what this important role is focusing on in 2021 and in the years to come. Our researchers and writers also dig into the discussions around this topic and provide Classroom Implications for students to start thinking about the skills and responsibilities that this role will require in the future.

Looking for more Action Briefs like this one? Teachers in member states can access them via State’s Connection.

Connecting Business and Education - ExecNet Member Spotlight

Thank you, Sarah Trakszelis Smith for being an active member of ExecNet!

The MBA Research Executive Advisory Network (ExecNet) consists of business professionals across the country who regularly review the National Standards for Business Administration, giving feedback on the skills and knowledge that students need to succeed in future business careers. Follow us on LinkedIn to connect with a business professional in your state.

Gayle Saunders of The Saunders PR Group Joins MBA Conclave 2021

MBA Research is proud to welcome Gayle Saunders, APR, founder and CEO of The Saunders PR Group, as a general session speaker at MBA Conclave 2021! The Saunders PR Group is a full-service public relations agency in Columbus, Ohio, specializing in reputation management/crisis communications, diversity, equity and inclusion communications, media relations and training, and more.

Named 2021 YWCA Woman of Achievement, 2018 Public Relations Practitioner of the Year by the Central Ohio Public Relations Society of America, Saunders is the first person of color to earn this title in the history of the chapter. Saunders was liaison to the White House and managed over 100 national media outlets during The Ohio State University’s Spring 2013 Commencement when former President Barack Obama gave the address. Currently, she is a board member of the Central Ohio Public Relations Society of America and serves as Ethics Officer. Learn more about Gayle Saunders.

Saunders’ vast experience in PR, media relations, DEI communications, and ethics is full of lessons you can take back to the classroom and discuss with your students. Register today at Registration is FREE.

Jeni Britton Bauer Joins MBA Conclave 2021 as Keynote Speaker

Welcome Jeni Britton Bauer, founder and chief creative officer of Jeni's Splendid Ice Creams, as a keynote speaker at MBA Conclave 2021! Jeni introduced a modern, ingredient-driven style of ice cream making that has been widely emulated across the world but never duplicated. In addition to being an entrepreneur with ice cream shops nationwide, she is a New York Times and Wall Street Journal best-selling author and won a coveted James Beard Award in 2012. Oh, how we wish MBA Conclave was in person this year! Can we do a virtual taste test? Learn more about Jeni Britton Bauer.

Jeni's story of entrepreneurship provides a behind-the-scenes look at business and marketing that you and your students can learn from and enjoy. Register for MBA Conclave 2021 today at Registration is FREE.

Learning From Industry Professionals in Nebraska

This week, we wrapped up a two-week series of futuring panel discussions with business and industry leaders in Nebraska. We have thoroughly enjoyed the virtual discussions as we've learned about business and industry trends across all of Nebraska's CTE career fields. We also led the groups in discussions about work-based learning. Businesses are eager to provide internships and to connect with schools to do more to develop the workforce pipeline. Some interesting feedback to share includes suggestions for student readiness and confirmations about the importance of project-based learning.

Skills students need to succeed in an internship:

  • Know how to ask for help (confidence, self-esteem)
  • Be comfortable working on a team (social-emotional skills)
  • Be willing to learn (humility, curiosity, self-motivation)
  • Use active listening skills (engaged, reflecting, summarizing, sharing)
  • Creativity (brainstorming, problem-solving skills)

Cameron Mitchell Joins MBA Conclave 2021 as Opening Keynote Speaker

MBA Research is pleased to welcome Cameron Mitchell, founder and CEO of Cameron Mitchell Restaurants, as the opening keynote speaker for MBA Conclave 2021. Mr. Mitchell is a lifelong entrepreneur, accomplished businessman, culinary expert, and nationally recognized restaurateur. Cameron Mitchell Restaurants includes 39 restaurants and 18 different concepts with locations in 12 states. The “people first” culture and philosophy is the heart of his business and is deeply embedded into every level of every Cameron Mitchell Restaurant. Mr. Mitchell's story of entrepreneurial energy, vision, and passion will inspire and provide educators with concepts to take back to their classrooms.

Register today at Registration is FREE.

In Support of the Profession: Candid Career Co-Founder Participates in BPA Business Panel

During the pandemic, schools offering the High School of Business™ (HSB) program received subscriptions to Candid Career as a work-around for in-person observational internships. Through that relationship, we met Candid Career co-founders Billy Glading and Neilye Garrity. We were pleased to connect Neilye with BPA to participate in their BPA Virtual National Showcase Business Panel.

HSB teachers tell us that Candid Career’s over 6,000 career-focused videos (each with an easy 3-minute watch time) were valuable for exposing students to careers not just in lieu of the internship, but throughout the entire program. Learn more about Candid Career.

Joe Saculles of U.S. Bank Joins MBA Conclave 2021

Back by popular demand, Joe Saculles, senior vice president of operational initiatives at U.S. Bank, will be joining us again for MBA Conclave—this time, with a new topic. Mr. Saculles leads the project management team to drive key initiatives for consumer and business banking operations. He is known in his industry as an impactful leader and value creator in strategy, project management, digital sales and service, customer service, and more while getting results through people. 

We look forward to hearing what Saculles has to say about the future of banking. Register today for MBA Conclave 2021. Registration is FREE.

A Business Born in Career Tech

Mike Brown

CTE came full-circle during MBA Conclave 2020 when MBA Research hired M&M Productions. The company’s CEO, Mike Brown, drafted his business plan for M&M as a DECA project! “We’re buoyed by a partner whose success today was impacted by exposure to career technical education, said Rick Mangini, executive vice president of MBA Research. We are happy to share Mike’s story and to continue working with M&M during Conclave 2021.

Based in Oak Ridge, Tennessee, M&M Productions USA is a full-service event planning and production company that operates nationwide. Founder, President and CEO Mike Brown is dedicated to leading a company committed to serving the community – especially by impacting future generations through significant contributions to education and educational organizations. Perhaps the closest to Brown’s heart is DECA, an MBA Research educational partner. In fact, as a member of DECA when he was a student, Brown first drafted his business plan for M&M Productions USA! Through donations of equipment, scholarships, expertise and time, as well as service discounts for student conferences, M&M Productions USA fulfills its mission to support education.

Brown and M&M Productions USA have worked closely with MBA Research & Curriculum Center over the past year, with Brown agreeing to join a corporate council to contribute his industry expertise.

“Mike has really gone above and beyond to support the mission of the MBA Research & Curriculum Center,” said Rick Mangini, executive vice president of MBA Research. “The M&M Productions USA team provided excellent guidance and support for our 2020 conference platform. We’re buoyed by a partner whose success today was impacted by exposure to career technical education, which is a testament to the importance of organizations like MBA Research.”

M&M Productions USA provides turnkey solutions for full production events, breakout meeting management, audience response systems, lighting and stage design, video production, digital signage, script writing, speaker training, webcasting, virtual conferences, live broadcast services and event choreography. Since the onset of the COVID-19 pandemic, the company has moved to help organizations and businesses transition to virtual, then hybrid events, using its platform and production knowledge to become national subject matter experts. To learn more, visit

Kevin Chorniak

Thank you Kevin Chorniak, for sharing your time and expertise.

The MBA Research Executive Advisory Network (ExecNet) consists of business professionals across the country who regularly review the National Standards for Business Administration, giving feedback on the skills and knowledge that students need to succeed in future business careers. Follow us on LinkedIn to connect with a business professional in your state.

Thank you, Stephanie Hojan, for sharing your time and expertise.

The MBA Research Executive Advisory Network (ExecNet) consists of business professionals across the country who regularly review the National Standards for Business Administration, giving feedback on the skills and knowledge that students need to succeed in future business careers. Follow us on LinkedIn to connect with a business professional in your state.

Dr. Kevin Fleming Speaks to MBA Research

Last week, we had the pleasure of welcoming Dr. Kevin Fleming to speak with us as we gathered virtually for our monthly staff meeting. Kevin discussed his book (Re)Defining the Goal: The True Path to Career Readiness in the 21st Centuryhis viral YouTube video "Success in the New Economy," his journey into the CTE world, and how to help students "find their purpose on purpose." Kevin also shared some of his favorite resources for career- and self-exploration that we will also be sharing in the coming weeks on LinkedIn.

Black History Month: Celebrating the Legacy of Black Entrepreneurship

African Americans have played a profound role in shaping the U.S. business landscape. Technological innovations like the traffic light, automatic elevator doors, and even caller ID all sprung from the minds of creative black luminaries.

To honor their business achievements this Black History Month, Forbes spoke to a number of founders, investors, activists, celebrities, and experts on the black diaspora. What emerged from these conversations was a rich, complex portrait of black entrepreneurship, one that highlights the black community’s tremendous creativity, as well as a resilience that was born, in part, out of hardship and necessity. 

Black history is more than just a month. We encourage everyone to continue recognizing and learning about the contributions made by the black community.  

Ready-To-Use Classroom Activity: Realities for Small Businesses in the Pandemic

In the midst of a global pandemic and economic recession, 9 million small businesses are at risk of closing this year. The outlook is even worse for minority-owned businesses—8 out of 10 stated their company was in poor financial condition, even after Paycheck Protection Program (PPP) loans. At the same time, U.S. census data shows a record-breaking surge of new small businesses. Use the article, video, and our accompanying discussion questions to help students reconcile both realities.

As Business Professionals, You Can Have a National Impact on Education

The MBA Executive Advisory Network (ExecNet) is a diverse network of business and industry professionals committed to sharing their expertise about what it takes for future employees (current high school students) to succeed in the business world and the workplace. One of the ways ExecNet members do this is by answering short, monthly surveys (5–10 minutes) on workplace skills and knowledge. This feedback is incorporated into the development, validation, and revision process for the national standards for business administration, where it becomes the bases for what is taught in classrooms nationwide.

Would you like to help build the new talent pipeline? If so, learn more and join us at!

Action Brief: Is it Time? Considerations for Returning to the Office

This month’s action brief looks at what businesses are considering with regard to returning to work policies and procedures for their employees and workplaces. It isn’t going to be easy and there’s no one-size-fits-all approach. We dig into the discussions around this topic and conclude, as usual, with the Classroom Implications section for teachers and students to start to imagine the way forward for businesses. Many high schools and community colleges have their own student-run businesses and start-ups as well so, this may be a true exercise for them and their businesses.Read the full action brief. 

Interested in past action briefs? You can access them on our website.

GlenOak High Students Flex Their Entrepreneurship Skills

Brands like Lysol and Purell have seen sales explode because of COVID-19. High School of Business™ students at GlenOak High (OH) have also found a way to solve a consumer problem. Their new product, Shopping Shield, is a reusable cover for shopping cart handles. Students said they wanted to create something useful in response to the pandemic and eliminate waste created by single-use disinfectant wipes. Entrepreneurship is part of the HSB program at the school, which supplements their course using Junior Achievement resources. See TV coverage on News 5 Cleveland.

TIME’s First-Ever Kid of the Year

Congratulations to Gitanjali Rao, a 15 year old student of Allison Doe’s (a former HSB teacher and current Learning Center subscriber in Colorado) for this great honor bestowed upon her by TIME Magazine. We’re so proud of both of you. Read the interview with her in TIME and Allison’s LinkedIn post about Gitanjali below.

So proud of my student Gitanjali! She is a total trailblazer. She has been a student in my business classes for the last two years. Her ability to be well rounded, approachable and a true leader are obviously second to none. She is humble and kind. She is wise beyond her years. There is hope for the future.

A Look Inside Our Work

Our organization’s premier program, High School of Business™, is a rigorous, hands-on, project-based learning pathway of courses in business, economics, marketing, finance, management, and business strategies. HSB students take up to eight courses, culminating with the creation and launch of their own student-run business. 

This month we are congratulating Longmont High School's HSB program on their recent local press attention! This article from The Longmont Leader (CO) describes the HSB program and its many benefits from the students’ point of view. 

“We’ve learned about everything from globalization and respecting cultures to how the stock market works. And I’m only halfway through the program. I feel prepared to take on so many different situations in business because of the in-depth units taught in this program.”

Check it out and let us know if you want to get involved with supporting an HSB program in your state!  

High School of Business students opened the school store at Longmont High two years ago. (Courtesy photo)

Books by CTE Thought Leaders

Our staff attended several terrific sessions at ACTE Vision 2020 led by Career Technical Education thought leaders and learned of some outstanding books. Top on our list to read are (Re)Defining the Goal: The True Path to Career Readiness in the 21st Century by Kevin J Fleming, Ph.D., and Thinking Like a Lawyer: A Framework for Teaching Critical Thinking to All Students by Colin Seale. Check out these books, and let us know what you think!

Rave Reviews for 2020 Conclave Business Speakers

Thank you, Janet Brophy, Suzan Newberry, Rachel Frydlewicz, and Kirsten Tuz for sharing your thoughts on our business speakers for 2020 MBA Conclave Virtual Experience. You can read some of their glowing words below and revisit the inspiring ideas of Michael Baran, Raygan Barrett and Nicole Clevenger, Shonna Dorsey, Glenn Elliott, Adam Lukoskie, and Joe Saculles on the Business Speakers page of our website where we’ve posted their slide decks. Thank you as well to these business professionals for sharing their expertise, best practices, and strategies with our business and marketing educators. Your support matters! 

On Michael Baran 
PhD, Senior Partner and Digital Solutions Lead at InQuest Consulting 

  • Excellent information especially for our troubling times. This is a great way to be able to address these issues not only in ourselves but in our classrooms. (Janet Brophy, Haxtun High School, CO) 
  • No amount of notes are adequate, I plan on getting the book! (anonymous) 
  • Best session of the conference. I would like to see Dr. Baran come back as a General Session speaker. (anonymous) 

On Forrest Deegan Chief Ethics and Compliance Officer for Abercrombie & Fitch Co. 

  • Very moving, genuine, and compassionate presentation. Forrest Deegan definitely demonstrated the power one teacher can make.  (Suzan Newberry, WY DECA Board of Directors, Business/Industry Representative)  

On Adam Lukoskie Vice President, National Retail Federation Foundation 

  • It is so valuable to hear directly from retailers. Conclave is the best for this. (anonymous) 
  • Adam is a very transparent speaker who represents the ever changing and evolving retail world. He blends story-telling and data to ensure his audience is engaged in the content. My favorite part was that he shared action-oriented solutions businesses tried on small scale and then implemented on a larger platform. (Rachel Frydlewicz, Eastern High School, KY) 
  • Adam's presentation was Excellent! Provided a great outlook for the industry and great resources to prepare our students for working in the industry and beyond! Thank you! (anonymous) 

On Joe Saculles Senior Vice President of Operational Initiatives at U.S. Bank 

  • Thank you, Joe, for this informative session. Really helps to reinforce a mind shift away from when this is all over let's go back to in-person (the way we used to do things). Liked the "Rise of the Digital Nomad Discussion". (anonymous) 

On Ty Tonander Managing Partner/VP of Brand Design for Ultra Creative 

  • Ty was amazing! As a new teacher who spent 23 years in corporate marketing, he invigorated me to use more real-world examples in the classroom.  (Kirsten Tuz, Danbury High School, CT)
  • A bonafide brand enthusiast who engaged an audience of business teachers on opening night of Conclave 2020. His message provided new direction for how to adapt and change in an economy that's being altered right before our very eyes. (Rachel Frydlewicz, Eastern High School, KY) 

Iowa Connects Students with Business During the Pandemic

Thank you to Ann Schlapia of the Iowa Intermediary Network for joining us on our quarterly meeting with our member state representatives this month, and to Kristy Volesky, our Iowa State Consortium Representative. Ann shared how they realized the need to continue to connect Iowa students to business and industry even though this year is challenging in terms of in-person visits and internships being replaced with distance learning. Ann described how the Iowa Intermediary Network quickly created virtual events centered around their statewide standards and developed additional resources to offer their teachers and students this fall. The impact, illustrated in these slides, has been tremendous. These events are still available for download on the Iowa Intermediary Network site. The two events for business students are Small Business Entrepreneurship Panel and Growth Opportunities Within Iowa Businesses. 


The Real Wins Have Already Happened for Students Involved in CTSOs

By Holly Atha

In March, I had the privilege of joining the West Virginia state DECA conference support team at the Charleston Marriott Town Center. This was one of the last state conferences held before COVID-19 became too big to ignore. I was honored to be part of their team and was inspired by their efforts in conjunction with their fearless leader, Adam Feazell, the West Virginia State DECA advisor and assistant principal at Hampshire High School. As many of you know, Adam is also currently part of our MBA Research Professional Development Team.

While I was there, I happened to have lunch with a group of students from Moorefield High School. I asked one student in what event he was competing. His answer gave me hope for the future and confirmed what I already knew—that CTSOs are an indispensable piece of business administration education.

Malachi Hinger, a rising junior at Moorefield High, was eager to engage in conversation. He told me that he and two of his classmates, Levi Thompson and John “Jake” Ward, completed a PMBS Business Solutions project in which they collaborated with Pupuseria Emerita, a Honduran/Salvadorian restaurant in Moorefield. The project aimed to grow awareness of the restaurant and increase its customer base.

Malachi said that their project took a lot of teamwork, not only between him and his cohorts, but also with Emerita, the owner of Pupuseria Emerita, and her family. They also worked with community members, teachers in their school, and students in different career clusters for help with other pieces of the project.

The more Malachi talked, the more fascinated I became with the project—the hurdles the team overcame, their dedication to Pupuseria Emerita, and their pride in how they partnered with Emerita and her family. What was most fascinating was how many topics Malachi touched on that lined up with what we’re hearing from business executives across the country.

These business executives have shared with us feedback on skill sets important for workplace success. Some of the trends they have identified in our focus groups include:

  • Shifting cultural demographics
  • Changing workplace cultures
  • Rapid pace of change in the workplace and business in general
  • Decreasing soft skills
  • Increasing importance of brand management
  • Greater emphasis on generational marketing and target audiences
  • Emphasis on customer journey
  • Project management and collaboration/team-based skills

Malachi, Levi, and Jake’s project crossed paths with each of these trends in some way. As I listened to Malachi and Levi talk about the work they did—and then later as I read their written presentation—I realized that this experience was indeed preparing these students to be well equipped for the workplace.

Many students (and maybe some professionals) would have shied away from a project so rich with cultural differences and potential communication glitches (they needed a translator to communicate). Nonetheless, these students jumped in headfirst. I found myself admiring their skills and the way they managed a project with so many possible pitfalls.

Malachi, Levi, and Jake won first place in their division. They were heartbroken, however, not to be able to compete at national CTSO competitions. But this group—along with other amazing and talented students nationwide—will be winners wherever they go because of the skills they are developing and have already mastered through CTSOs.

Click here to learn more about Pupuseria Emerita.

Click here to view the project report developed by Malachi, Levi, and Jake.

Moorefield High students Jake Ward, Levi Thompson, and Malachi Hinger with Pupuseria Emerita owner Emerita.

Adam Feazell, Malachi Hinger, Levi Thompson, and Jessica Markwood (Jake Ward not pictured) 

Broad Impact of Oklahoma Research Panels

During focus groups in Oklahoma this past summer, executives identified top business trends in the state, which included the use of Big Data in decision-making. Research such as this is conducted to inform state and national learning standards. It also influences other areas of education, such as data-focused professional development being planned for OK teachers, this Big Data infographic identified by our staff, and these tips for students studying finance provided by one of the panelists. A summary of the work done in OK, including feedback from the OK Department of CTE, is available here.




Kentucky Futuring Panels

MBA Research staff were in Louisville in November conducting primary research on standards in conjunction with the Kentucky Department of Education. This included one futuring panel and two validation panels. During the Marketing Cluster futuring panel, business executives discussed knowledge and skills needed for future careers. Validation panels for the Business Management and Finance Clusters were composed of business professionals who work at the practitioner level who reviewed standards in those clusters. Research like this is part of a continual multi-step process that ensures relevant learning standards are the basis of all of our work.


Wisconsin Futuring Panel Recap

Over 50 business management, finance, and marketing executives from across Wisconsin joined us last week at Waukesha County Technical College for a round of Futuring Panels. Panelists provided feedback on state and national learning standards, and identified industry trends and skill sets needed by workers in order to be successful in the workplace. The panels were held in conjunction with the WI Department of Public Instruction and the Pathways Wisconsin Project. This research with business executives helps inform our development of classroom applications for you.

Nevada Business Execs Identify Top Industry Trends

Business management, finance, and marketing executives from across Nevada met in separate groups March 26-28 at the Public Education Foundation in Las Vegas to provide feedback on state and national learning standards. Panelists were asked to identify trends within their industry and share skillsets needed by workers in order to be successful in the workplace. Among the top trends identified by panelists were:

  • Decentralized workforce
  • Greater emphasis on technology skills
  • A need to deliver training and information in varied ways based on age/generation of workers
  • Increased need to evaluate ethics around privacy regulations and practices in marketing
  • Increase in project-based work

While Futuring Panelists represented their own viewpoints, some of them worked for the following companies: City National Bank, Charged Brands, Centauri Health Solutions, The Venetian/The Palazzo/Sands Expo, Cox Communications, Bender Group, AFWERX Vegas, Vegas PBS, Frias Transportation Management, Southwest Gas, and WestCare Foundation.

Nevada Department of Education Futuring Panel Executive Summary
Nevada Department of Education Futuring Panel State Report


Established in 2012, the MBA Research Business Coalition for Education is a not-for-profit coalition of professional and trade associations and foundations committed to supporting the teaching of critical business concepts and skills in the nation’s high schools. 

All professional associations, trade associations, and many foundations are invited to participate. 

Coalition Mission:  Encourage the teaching of core business skills and economic concepts for college- and career-ready high school curricula.

Chapter Benefits of Membership

  1. Active contribution to the success of high school students locally and nationwide
  2. Recognition as a (non-financial) Chapter Sponsor of student certifications and accredited school programs as offered by MBA Research.
  3. Opportunity for chapter publicity via local and association press, web, and social network (with PR support via MBA Research publicity initiatives)
  4. Member engagement via continuing online and local opportunities facilitated by MBA Research
  5. Chapter and individual member feedback and recognition by MBA Research
  6. Opportunities to participate/present at national conferences of business faculty

Activities of the Coalition

  1. Member participation in online surveys and discussion groups (15 minutes/month) to influence:
    • Business course curricula (national model)
    • Criteria for national student certification exams
    • Student recognition programs (local, state, and national)
  2. Encourage real-world learning opportunities for local students
  3. Recognize high-performing students (locally determined with MBA Research guidance)
  4. Advocate among community leaders as appropriate
  5. Recognize local high school business administration programs that have achieved national accreditation

Requirements of Coalition Membership

  1. Approval of the association board/leadership
  2. Acceptance by MBA Research
  3. Appointment of a key contact
  4. Participation in Coalition planning
  5. Member participation in MBA Executive Advisory Network
  6. Endorsement of National Business Administration Standards derived from Coalition and other business input

The MBA Research Coalition of Professional and Trade Associations is an initiative of the Marketing & Business Administration Research and Curriculum Center (dba MBA Research), a not-for-profit 501(c)(3) organization. MBA Research was established in 1971 and is operated by a consortium of state education departments. Its mission is to support educators in the preparation of students for careers in business.

For additional information re the Coalition, please email MBA Research at This email address is being protected from spambots. You need JavaScript enabled to view it. or call 800.448.0398.

Bright future for students who study business and marketing

Click image to download poster

Large number of jobs in business administration

35% of all jobs available in 2026 will be in management, business and financial operations (including marketing), sales, and office and administrative support.

Source: Employment Projections program, U.S. Bureau of Labor Statistics

Data with business administration data highlighted 

High Growth, High Wage

Seven of the top ten fastest growing, high wage jobs are in business, marketing, finance, and sales.

Fewer jobs projected for low-skill workers

While many business administration jobs are growing, those that utilize lower-level skills will see declines. These include secretaries, administrative assistants, data entry keyers, and office clerks. However, there will still be many jobs available in these areas. For example, in 2026 it is projected that 2.37 million administrative assistants will be needed. Access spreadsheet highlighting business administration jobs with largest declines projected 

Employers Seek Business Majors

           Source:, May 2018

Click image to download poster

Note: With Adobe Acrobat Pro, you can add text
or your school logo to this poster. Use the Tools
function to draw in a textbook. Then save it, open
as a PDF, and print.

Where to find the data

Contribute to the future!

MBA Research is funded through a variety of sources, including membership fees from state education departments, sales to schools and various education and training programs, and through project grants for specific research initiatives.

Corporate and private contributions help the organization provide continuing support of local business and marketing curricula – including the support of research used by student organizations such as BPA, DECA, and FBLA.

Contributions to MBA Research are generally tax deductible. (MBA Research is a 501(c)(3) entity, organized as an educational foundation. IRS documentation is available to individuals and organizations considering a contribution.) Contributors should contact their tax advisors for all matters regarding specific deductions.

We would be very grateful for any contribution you find appropriate. Checks should be made payable to: MBA Research and sent to PO Box 12279, Columbus, OH 43212. For tax-deductable contributions by credit card, please call customer service at 800.448.0398, x0.

MBA Research welcomes all opportunities to open dialogue with individuals and organizations interested in supporting our mission to help students better prepare for a future in the world’s private enterprise business community. Please contact Holly Atha, President, at This email address is being protected from spambots. You need JavaScript enabled to view it..

For our friends in the business community:  As we work to help students prepare for the real world, your involvement is critical. Through our focus groups, advisory councils, coaltions, and MBA Executive Advisory Network (ExecNET) your engagement helps us get it right. 

As a way to say “thank you,” we’re working on a way to document your contributions to education – in hopes that you’ll find these new digital badges useful for your resume and, just as importantly, as a way to let us publicly acknowledge your volunteer work.

A digital badge is simply a graphic tied to a web link. As you participate in one our community service activities such as the MBA ExecNET, we’ll send you a digital link.  You can then include that link on nearly anything digital. You have complete control. We share the link only with you. You then share it anywhere you want. 

Readers who click on your link will be taken to a special web page that explains how the digital badge was earned and how the work you did to earn it contributes to the education of our future leaders. 

We hope you’ll share your community service badges on your own social media to encourage your friends and colleagues to make similar contributions.

Watch for the release of our first badge in early 2019 – based on contributions you’re making right now.  AND, until then, many thanks for your support.

At MBA Research, we consider engagement with business and industry one of the most important components of research for our National Business Administration Standards.

National focus groups conducted state by state, within our member states, are one of the key methods for gathering feedback from business and industry. We organize focus groups in two distinct ways, via futuring, and validation panels.

Futuring panels consist of key senior-level executives from the business, marketing, finance, and hospitality/tourism management clusters. These panels are typically the first step in the development process for content standards, but can serve as a stand-alone process to engage business and to inform states’ decision-making regarding pathways, courses, and content. Futuring panels are unique in that they provide a forward- thinking perspective and thus focus on trends and issues affecting the various career clusters. They also provide input on skillsets, career pathways, specializations, emerging occupations, and recognized credentials related to all aspects of the business industry. See Futuring Panel FAQ.

Standards validation panels consist of business professionals in various stages of their career from specialists, to managers, directors, and executive officers/presidents. We meet with professionals in business, marketing, and finance to help us determine, based on their work experience, the critical skillsets needed for success in the workplace. We use this process to validate existing curriculum standards, newly proposed standards, and to update standards under revision. See Validation Panel FAQ.

Recent Panels and Reports by State

MBA Research Business Administration Areas of Study

  • Business Management Cluster
    • Business Information Management
    • General Management
    • Human Resource Management
    • Operations Management
    • Administrative Services
  • Marketing Cluster
    • Marketing Communications
    • Marketing Management
    • Marketing Research
    • Merchandising
    • Professional Selling
  • Finance Cluster
    • Accounting
    • Banking Services
    • Corporate Finance
    • Insurance, Securities and investments
  • Hospitality and Tourism Management Cluster
    • Restaurant Management
    • Lodging Management
    • Event Management
    • Travel and Tourism Management

Lisa Phillips, Baltimore Entrepreneur of the Year (Greater Baltimore Urban League), recently spoke to high school business teachers in Maryland at the MBA Business, Management, and Finance (BMF) Summer Institute held at the University of Baltimore Merrick School of Business.

Turning Business Failure into Profit
Phillips shared her incredible story of persevering through major life obstacles to pursue her education goals and start her own successful business. She also discussed her impact on local workforce development through her training workshops developed for the Maryland Department of Social Services, mentoring young women in the welfare system, and training homeless youth in Baltimore City. Lisa just recently initiated a workforce development training in Pennsylvania and is in preparations to expand to additional states.

Thank you, Lisa, for sharing your unique experience and perspective with us at the BMF Summer Institute!

Mark Henson, owner and chief imagination officer at SparkSpace (a business conferencing and retreat center in downtown Columbus), met with 40 Leadership Forum attendees on Sunday, January 27th here at MBA Research. Mark shared the story of his professional journey from DJ to business owner and talked about how he identified and used his own superpowers to "wade through the muck" that threatened his focus on building a successful business.

Find Your Ordinary Superpowers
Mark implored the group to evaluate their own strengths and superpowers and use them to help maintain their focus on building exemplary plans to strengthen business and marketing programs in each of their states. He challenged participants from Alabama, Connecticut, Idaho, Iowa, Kentucky, Ohio, and West Virginia to help potential teacher-leaders around them identify their own qualities that could be utilized to strengthen programs. He reminded the educators in the room that they are in a unique position to help students identify their own individual superpowers and challenged them to help guide students in this area.

Mark is also an author and renowned speaker. He shared a complimentary copy of his book Ordinary Superpowers with each member of the audience. Find out more about Mark here.

Project Overview

In June 2019, the Oklahoma Department of Career and Technology Education and MBA Research and Curriculum Center collaborated to convene three futuring panels (also known as focus groups) with Oklahoma business executives.

The Oklahoma business executives provided their perspectives on:

  • The trends shaping the workforce development needs in the Oklahoma business environment and some of the skill sets needed to address those trends
  • The general business skills needed by all business professionals
  • Skills needed specifically in the Business Management, Finance, and Marketing clusters
  • Evaluation of ethical leadership traits and ethics scenarios in the workplace and in their industries
  • Evaluation of core skills needed in Business Management, Finance, and Marketing clusters
  • Credentials and certifications needed in business

Francis Tuttle Technology Center, Oklahoma City, Oklahoma

Futuring Panelists consider and talk about trends shaping business today

Oklahoma Futuring Panelists discuss skills needed for success in the workplace

Oklahoma futuring panelists providing feedback on trends, business ethics, and the
need for innovation in the workplace

Click here for more photos

Futuring Panel Participants

Participating panelists worked for, or owned, the following companies; however, all views expressed were their own, and not meant to represent their businesses or employers. We are grateful to each participant for their generosity in sharing their time and expertise. 

McCord Testing Equipment
Citizens Bank of Edmond
Scientific Games International
BOK Financial
TRC Companies
Aimbridge Hospitality
Gore Travel
Randstad Technologies
Pioneer Telephone Cooperative, Inc.
The Ross Group
Thunderbird Resources
Division One Disposal
State of Oklahoma
Express Personnel
Valliance Bank
First Physician’s Capital Group
David F. Bott
First Bethany Bank & Trust
Preston Eastin
Coteva, Inc.
AmeriTrust Investment Advisors
Oklahoma Bankers Association
Robinson Consulting
Central Oklahoma Federal Credit Union
Cemplex Group
Kyra Squirrel Business Services
Oklahoma City Community College
Trust Company of Oklahoma
City of Enid
Gearhart and Associations, LLC.
ACG Materials
Kalidy, LLC
Jasco Products
The Redbud Genealogist
VI Marketing and Banding
Visit Tulsa
Salon Service Group

Futuring Panel Support

MBA Research thanks the following businesses and organizations for helping make the Oklahoma futuring panels a huge success:

  • Oklahoma Department of Career and Technology Education
    Dr. Marcie Mack, State Director
    Cori Gray, Deputy State Director
  • Business, Marketing, and Information Technology Education Division
    Carrie DeMuth, State Program Administrator
    Jaclyn Arnold, Program Specialist
    Kristi Lofton, Program Specialist
    Kathy McNabb, Program Specialist
    Paxton Cavin, BPA/DECA State Advisor
    Pamela Porter, Administrative Assistant
  • Francis Tuttle Technology Center who provided the ideal meeting space for the groups
  • The Gooden Group for providing catered meals for the groups
  • Latta DECA Chapter for organizing and serving one of the meals
  • The Business, Marketing, and Information Technology teacher organization, division of the Oklahoma Association for Career and Technology Education, for providing snacks for the groups


Carrie DeMuth, MBA Research Board of Trustees member and State Program Administrator with the Oklahoma Department of Career and Technology Education, had this to say about the futuring panels and the follow-up report:

As a result of the futuring panels and follow-up report, we are looking at customer experience management and data analytics and how we can implement those areas into our framework.

We are also planning professional development for our teachers to focus on how to gather and use relevant data to develop quality programs. It is important that they dig deeper into the data for business administration to understand that the focus should not just be on the fastest growing occupations, as you illustrated in the report. This is key for Carl Perkins reporting and having these resources that you put together will be so valuable.

We really want to remain in touch with the panel members along the way and continue to gather their feedback.

Full Report

Want to learn more? Click to Access the Full Report 

Got advice?

A finance panel member, Keith Steincamp CPA CMA CSCA, a profitability specialist, had some advice for students studying finance. Click here to learn more—and thanks Keith for helping shape the future workforce pipeline!