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Standard Marketing Program of Study/End-of-Program High School Exam [4 Credit]

    The 4-credit standard marketing program-of-study (end-of-program) exam is geared for typical senior students, identified in many states as program completers. The exam is based on the MBAResearch 4-Credit Standard Marketing Program of Study Model, which includes courses recommended for a 4-credit/Carnegie unit high-school Business Administration program focused on marketing. This particular Marketing Program of Study addresses select standards and performance indicators from the Business Administration Core and Marketing Cluster Core at the Prerequisite, Career-Sustaining, and Specialist curriculum planning levels. Pretest available July 1 – November 30.

    Test Specifications
    Weight of exam by instructional area

    CO Communications 13%
    CM Channel Management 2%
    CR Customer Relations 5%
    EC Economics 7%
    EI Emotional Intelligence 14%
    FI Financial Analysis 14%
    HR Human-Resources Management 1%
    IM Marketing-Information Management 2%
    NF Information Management 8%
    MK Marketing 2%
    MP Market Planning 1%
    OP Operations 6%
    PD Professional Development 10%
    PI Pricing 2%
    PM Product/Service Management 3%
    PR Promotion 2%
    SE Selling 7%
    SM Strategic Management 1%

    Click Here for Performance Indicators Tested

    Online Testing Process
    All exams must be proctored by an independent proctor registered with MBAResearch.
    Click here for Proctor Specifications and Proctor Registration Form

    Prior to taking the exam, you must establish an "account" for each student.
    Click here for more information about Procedures AND FAQs

    To Purchase
    Your purchase of program-of-study (end-of-program) exam credits allows access to all available exams. Each time an exam is taken, one credit is used. All exams are administered online through our WebXam system (as used by A*S*K Institute and many state DECA associations). Unused credits may be carried forward indefinitely as long as your account is actively used each year.

    Click here for pricing and ordering information.