LAP-PR-002  Razzle Dazzle   

(Click on image below to view sample pages of student booklet.)

Promotion is a marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome. It is the element of the marketing mix that encourages customers to buy or to have certain views or opinions.

LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes an 8-page, full-color handout for students (with CopyIT! permission) that includes information on the nature of promotion, a (So What?) discussion of why it's important to learn, ideas (Make it Pay!) for immediate application, and a short (Gray Zone) case addressing ethical issues.

The instructor section features a comprehensive discussion guide, 8 transparency masters, and complete practice- (short answer) and post test (multiple-choice). A software presentation package is available at a nominal additional cost. ©2010. Recommended: HS

To purchase, please visit our shopping center and from page one, search by catalog number for LAP-PR-002.

PowerPoint Presentation Software

(PC-Win) PowerPoint and more. Bring your discussions to life with a presentation software package that includes a broad range of graphics and special effects to help keep students interested. Content matches LAP module of same title. Each package is self-contained and ready to use. This professionally produced PowerPoint presentation consists of 20 slides that address how promotion lets customers know about you and your product!

 

To purchase, please visit our shopping center and from page one, search by catalog number for PSW-PR-002.