Marketing research, which is an important component of a business’s
marketing-information management system, helps businesses to make better,
more informed decisions. Businesses use objective, reliable, valid
marketing research to determine what products to offer, where to offer
these products, what prices to charge, and what channels of distribution
and forms of promotion to use to be successful.
LAPs are comprehensive
instructional packages that include all elements of a per-formance-oriented
lesson plan. This LAP includes an 8-page, full-color handout for students
(with CopyIT! permission) that includes information on
marketing research,
a (SoWhat?) discussion of why it's important to learn, ideas (Make it
Pay!) for immediate application, and a short (Gray Zone) case addressing
ethical issues.
The instructor section features a comprehensive discussion guide, 9
transparency masters, and complete practice- (short answer) and post test
(multiple-choice). A software presentation package is available at a
nominal additional cost.
©2010. Recommended: HS/PS
To purchase, please visit our
shopping center and from
page one, search by catalog number for LAP-IM-005.
(PC Win) PowerPoint and more. Bring your discussions to life
with a presentation software package that includes a broad range of
graphics and special effects to help keep students interested.
Content matches LAP module of same title. Each package is self
contained and ready to use. This professionally produced PowerPoint presenta-tion consists of
46 slides addressing marketing research.
To purchase, please visit our
shopping center and from page one, search by catalog number for PSW-IM-005.
