Marketing information is essential for business success. Businesses use
marketing information to make educated decisions, solve problems
efficiently, and plan for the future. And, where do businesses get this
information? From marketing-information management systems.
Marketing-information management systems are responsible for continuously
gathering, sorting, analyzing, evaluating, and distributing needed
marketing information.
LAPs are comprehensive
instructional packages that include all elements of a per-formance-oriented
lesson plan. This LAP includes an 8-page, full-color handout for students
(with CopyIT! permission) that includes information on
marketing-information management,
a (SoWhat?) discussion of why it's important to learn, ideas (Make it
Pay!) for immediate application, and a short (Gray Zone) case addressing
ethical issues.
The instructor section features a comprehensive discussion guide, 12
transparency masters, and complete practice- (short answer) and post test
(multiple-choice). A software presentation package is available at a
nominal additional cost.
©2010. Recommended: HS/PS
To purchase, please visit our
shopping center and from
page one, search by catalog number for LAP-IM-002.
(PC Win) PowerPoint and more. Bring your discussions to life
with a presentation software package that includes a broad range of
graphics and special effects to help keep students interested.
Content matches LAP module of same title. Each package is self
contained and ready to use. This professionally produced PowerPoint presenta-tion consists of
42 slides addressing marketing-information management.
To purchase, please visit our
shopping center and from page one, search by catalog number for PSW-IM-002.
