Course Profiles

Need help figuring out content priorities for your courses?  Course profiles offer help with content decisions and with how to organize the content over the year. Each profile is part of the overall MBAResearch curriculum model that includes:

• Programs-of-study (sold separately) provide the big-picture view, including recommended course offerings (academic and technical) and other information important to developing your business administration program.
• Course Profiles (sold separately) provide a quick overview of the content for an individual course, including recommendations for sequencing.  (Note:  Excerpts from the Course Profiles are available free in the Resources section of the MBAResearch web site.)
• Course Guides (sold separately) provide a more in-depth look at each course, including project and activity ideas, etc.  (You do not need to purchase both a Course Profile and a Course Guide for the same course.  Information contained in the profiles is also contained in the guides.)
• LAP Modules (sold separately) offer in-depth content for individual performance indicators.  Use LAPs as your daily lesson plan and for substantive student materials.
• Assessment (several options sold separately)

Course Profiles provide: 
• course description
• information on the individual course’s  fit within one or more programs-of-study
• recommended performance indicators for the specific course
• recommended sequence for the year
• instructional objectives that specify desired learning outcomes
• recommended LAP modules
• crosswalk to major textbooks, as appropriate to the course


Available profiles match courses recommended in one or more of the MBA program-of-study models.  Each of the following courses is recommended in each program-of-study model for entrepreneurship, finance, management/administration, and marketing:

• Business and Marketing Essentials
• Leadership
• Personal Finance


Additional course profiles will be available for more specialized course recommended in one (or more) of the program-of-study models:

• Accounting Introduction
• Entrepreneurship Principles
• Entrepreneurship, Advanced
• Finance Introduction
• Management Introduction
• Marketing Applications
• Marketing for Managers
• Marketing Principles
• Project Management

To locate Course Profiles in the online store, search on product type = “Curriculum”