MBAResearch and Curriculum Center

Program Development

As CTE (Career and Technical Education) goes through its own repositioning, most of the discussion focuses on STEM and academics. Business and marketing education programs are seldom at the forefront of the dialogue or of the high school reform initiatives.

But we should be!

If our programs are to grow and prosper, we must ask the basic questions implied in the title of this article: Who is our constituency? Who will care if our programs grow or die? Who will advocate on our behalf? Who will benefit from our programs? What are the benefits we promise? Can we deliver on them?

While the MBAResearch Business Administration model provides strong guidance on curriculum for Business Administration programs in entrepreneurship, finance, hospitality, management, and marketing, employment data provide a different type of reference point. And, with nearly 20% of college freshmen majoring in business, this exceptional interest in college business classes would seem to be a strong argument for increasing the number of Business Administration courses in high school. Employment data add still more to the argument. Read More.

Positioning Campaign

This project is best suited for graduating seniors. Use it to pull together various aspects of your lessons in communications and marketing.
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Program Development Tools

Here are some of our products that will help with program development.
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Student Recruiting

As you begin looking ahead to next year’s classes, here are some ideas shared by teachers during a roundtable discussion at Conclave. Have a better idea? Let us know by visiting the Contact Us section. We’ll add your suggestion to the list. Thanks!
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